TELEMARKETING
Telemarketing includes all direct marketing activities that are carried out through the telephone.
Due to the new characteristics of the market, the growing technological specialisation and the need of competitive ability, the companies are increasingly turning to outsourcing, using the Call Centers as the most effective, quicker and economical solution for telemarketing campaigns.
The telephone is a fast, flexible and effective tool that allows interactivity with the interlocutor. Therefore, a telemarketing campaign allows to establish a direct contact with the customer that is personalised and similar to the sale itself. It is possible to adapt the messages to each potential customer according to his characteristics and receptivity. This interactivity is in fact one of the greatest advantages of this direct marketing technique, allowing to obtain faster results than the other communication media, that work essentially in one direction only.
Market research and opinion polls, quality control, database updating and customer care centre are a few of the activities included in Telemarketing and carried out by our company.
OFFER
CEMI carry out two types of telemarketing:
INBOUND: the contact is established by the customer and may be due to queries about the company or by a specific need of the customer.
- Catalogue sales
- Information services and customer support
- Handling of complaints
- Travel and hotel reservation
- Financial services
- Follow-up of mailings
- Help-desk services
OUTBOUND: the contact is established by the company.
B2B
- Marketing and/or promotion of new products and services
- Appointment scheduling
- Data base updating
- Follow-up of current customers
- Upgrading of existing customers
- Sales and/or promotion of new products and services
B2C
- Sales activities generation
- Marketing and/or promotion of new products and services
- Appointment scheduling
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